the postfun brand kit: guidelines for our visual identity

our commitment to brand consistency

the postfun brand is more than just a logo; it's a representation of our values: innovation, dynamism, community, and fun. this brand kit provides comprehensive guidelines for how to properly use our visual assets. adhering to these guidelines ensures a consistent and recognizable presence across all platforms and applications built on or around the postfun ecosystem.

whether you're building a third-party application, creating promotional materials, or simply writing about postfun, these rules help maintain the integrity and impact of our brand.

logo: the heart of postfun

the postfun logo is our primary visual identifier. it should always be used with care and respect for its design.

available formats:

• svg (scalable vector graphics): ideal for digital use at any size without loss of quality.
• png (portable network graphics): provided in high-resolution raster formats for various applications, including transparent backgrounds.
  • variations: logos are available for both light and dark backgrounds to ensure optimal visibility and contrast.

download logos:

(suggested visual: a "download logos" button or section linking to a zip archive with all logo files. display examples of the logo on light and dark backgrounds.)

color palette: the vibrancy of postfun

our brand uses a vibrant, energetic color scheme that reflects the dynamic nature of our platform. these colors should be used consistently across all materials.

color name	hex code	description
primary pink	#ff69b4	our signature hue, representing innovation.
magenta	#ff00ff	a bright, bold secondary color for emphasis.
accent cyan	#00bfff	a vibrant contrast color for calls-to-action.
dark background	#121212	our primary background color, deep and modern.
light background	#ffffff	used sparingly for contrast and accessible text.
text primary	#e0e0e0	ideal for main text on dark backgrounds.
text secondary	#a0a0a0	for supporting text and subtle ui elements.

(suggested visual: a color swatch display showing each color with its hex code.)

typography: our voice in print

the official font used across postfun digital properties is inter.

• font family: inter (sans-serif)
• usage: it provides a clean, modern, and highly legible experience, suitable for both headlines and body text.
• where to find it: inter is available via google fonts.

(suggested visual: examples of headlines and body text using the inter font.)

usage guidelines: protecting the postfun brand

to ensure the strength and recognition of the postfun brand, please adhere to these guidelines.

do:

• use our logo to link to https://postfun.xyz or to specific pages within the platform.
• maintain adequate clear space around the logo. this "breathing room" ensures its visibility and impact. (e.g., "the clear space around the logo should be at least x% of the logo's width.")
• use the correct color variations for light/dark backgrounds to ensure optimal contrast and readability.
• scale the logo proportionally to avoid distortion.
• use the official color palette for any ui elements or graphics associated with postfun.

don't:

• alter the colors or proportions of the logo (unless using the approved light/dark variations).
• rotate, distort, or stretch the logo in any way.
• place the logo on busy backgrounds where it loses clarity.
• use the logo as a background element or overlay it with text.
• create derivative or unofficial versions of the logo or brand marks.
• use postfun in a way that implies endorsement or partnership without official authorization.

by following these guidelines, you help us maintain a strong, consistent, and trusted brand identity for the postfun ecosystem.